Qingtongxia Yu Huang Wineries In Marketing Channel Optimization Research

Within the wine market in ningxia,for medium and small winery,design conforms to the development of small and medium-sized chateau in the management of the specification of the marketing channel and is one of the key elements of wine marketing success,is a necessary ingredient to a winery to improve market share.Ningxia qingtongxia yu rice wine as a new brand into the market in ningxia,its channel construction model to other winery,namely the combined mode of retail stores and distributors.Although yu zhuang yellow rice wine in a relatively short period of time to complete the construction of the marketing channel,but had more problems in the concrete implementation,Channel member selection,for example the lack of strict control,on the formation of a channel member's training is not scientific scheme,channel structure is not scientific,the channel member of incentives has many disadvantages such as problems makes chateau wine sales in dilemma.Therefore,how to solve this dilemma?Adjustable Gao Yu rice wine chateau wine sales?The author thinks that,marketing channels for marketing model of success is of great significance,in addition,the marketing channel must be equipped with the channel management of science.The author yu yellow rice wine were analyzed by using various methods in-depth to the defects of existing marketing channels,with the tools of channel marketing related theory,find the wine estates in the channel construction and the existing problems in channel management and the necessity of reform,To find the optimized scheme of channel structure and management mode of channel and channel to provide has the practical significance of the informatization construction of help.At the same time,also hope that this article research conclusion for other small and medium-sized market in ningxia winery in channel construction and management to provide help.