Research On The Application Of LED Light Source Device Technology Marketing Model

With the advent of the industrial 4.0,LED lighting packaging market are having a new circle of growth.Multiple demands are arousing in the LED industry,homogeneous products are no longer satisfying.With years of developing,more and more LED manufacturers are facing the same obligations:standardized homogeneous products,price war,decreasing profit margin and increasing market competitions makes seeking innovation of new products became a priority to survive in the LED industry.Cater to increasing varietal of customer demands,customizing personal products for customers becomes a sally port to many LED manufacturers.Thus,doing research to LED lighting packaging background and motivation becomes significant.Take RF electronic lighting company as an example,they are researching on LED technical electronic lighting marketing model.Looking forward,LED lighting packing industry will suffer from excess capacity.Finding out new methods and ways to study by researching on worldwide LED lighting technical marketing mode becomes significant.Therefore,the LED lighting packaging manufacturers have to innovate new products through customers' angle to find out the real market demands to achieve a steady and well developing in technical marketing theory.From setting up LED lighting packaging industry until now RF electronic lighting company always the leader in this industry,although there is a gap on study in LED lighting packaging marketing mode between domestic and abroad.In the process of developing of LED lighting packaging industry,RF took a long shot in using variety of technical marketing mode and innovation,fully practice on 4P and 4C theory,which plays a important role in the guidance of LED lighting packaging industry.Dare to try on series of marketing strategy such as:amoebas marketing theory,corporations marketing theory,Manager responsible for the use of marketing model,the Department of marketing system model,observe arousing problem and find out solution.Learning from RF experiences,on the one hand,LED industry have to focusing on LED lighting packaging technical innovation,improving products performance and technology,as well as reducing cost.Carefully analyze the LED lighting packaging production technology,integrating industry cooperation with division of labor.Combining downstream chip research&development and application,midstream chip production,with upstream epitaxial wafer production,to bring out the advantages adequately.On the other hand,with the progress in LED lighting packaging technology,the application of the chips makes the industry grow fast and remaining the rapidly growth,especially in LED white light packaging market.At present,the global LED lighting packaging industry market is worth $164 billion,RF lighting electronic company has a net profit growth of nearly 8%per year.Scale expansion of lighting products in China LED lighting packaging is increasing continuously,in 2017,domestic market is reaching 68 billion yuan,with a growth of 31.3%,including import and abroad lighting packaging industries.Most of the growth industries are learning from RF electronic lighting technical marketing theory.Only if the industries meet the market demands,they will stand firm.However,with all those advantages RF has,it still had its own disadvantage in LED lighting packaging market.Which make RF went through series of progress,fond out feasible technical marketing theory for itself,changing through changing,came up with customized technical marketing theory,gave the customized technical marketing theory a new meaning,came up with characteristic and advantage in the selling process of LED lighting packaging,and RF lighting electronic company implemented the safeguard mechanism of technical marketing theory.Besides,RF electronic lighting Co,.Ltd is not perfect in structure LED lighting packaging technical marketing theory which need more practise.Apart from well selling standardized LED products,customers plays more attention on the product specialization and more will to customize LED lighting packaging.Therefore,customizing LED electronic lighting packaging becomes a trend in LED electronic lighting packaging industry,customizing not only meet market demands but also firms can developing their brand advantage,increasing firm competitive power.Large scale of customizing production maybe the direction of LED lighting packaging development,LED lighting packaging require low technology ability,thus,firms are easy to enter the Lighting marketing competition.However,talking about LED lighting packaging customizing market segmentation,it requires more.The advantage of large scale of customizing production is that LED manufacturers can provide omnibearing service,which including providing professional advice according to customer specific situation,as well as satisfied customer's special demands,customizing including appearance,chips,packaging technology,joint technology,meet customers special needs,satisfied customers interests of seeking special things.