On The Application Of "Home" Culture In The Service Industry Of State Owned Enterprises

The "home" culture is a new mode of enterprise culture management,which is widely respected by many experts and scholars.However,the research on the "home"cultural management model in China is still in the exploratory stage,especially in the service sector of state-owned enterprises,so far there has not been a complete "home"cultural connotation and management mode.In this paper,based on the former research,trying to "family" culture management concept clear,the status of the "family" culture management model applied to the state-owned enterprises in the service industry development,promote the further development of the "family" culture management theory.In this paper,the author puts forward the process of the implementation of the"home" cultural management model,hoping that this study will provide inspiration and reference for the upgrading of corporate culture in China's state-owned enterprises.In this paper,literature research,qualitative analysis and case study are used.At the beginning of the thesis,the author uses the method of literature research,consults a large number of documents,and obtains the research theories and methods.In the early period of writing,the qualitative analysis method was adopted,the collected materials were collected and analyzed.The case study of Shenzhen Investment and Development Co.,Ltd is used as a case study to discuss the status of the implementation of the "home"cultural management model of Shenzhen Investment and Development Co.,ltd.The study shows that the deep investment development company "home" cultural management model of the task is arduous,but also need to constantly repair the model,by consolidating the results of the reform of corporate culture,to complete the transformation and upgrading of enterprises.China's state-owned enterprises in service industry of the "family" culture construction,need to recognize the "family" culture management mode,the scientific development of the "family" culture management mode,the strict implementation of the "family" culture management mode step,consolidate the good "home" culture management model of achievements.The main innovation points of this paper are as follows:the use of "home" culture management model to attract talent,cultivate the talents needed by enterprises,and promote the development of enterprises.Enterprises use the home culture management model to enhance the charm of the service sector of state-owned enterprises,the value of the service industry,and promote the transformation and upgrading of the service sector.Enterprises use the "home" cultural management model to enhance the core competitiveness,maintain a harmonious market competition,enhance the competitiveness of enterprises and market share.