The Brand Strategy Of Radio Frequency Systems Co.,Ltd.

Brand as one of the symbol of the enterprise comprehensive humanities culture,more enterprises have clearly understand the need to establish their own brand.As for the industrial enterprises,the original competitive advantage of industrial products rely on technological superiority is gradually weakened.International Marketing Master Milton Kotler said,the quality of the products and industrial products in the market is higher,the industrial enterprises should grasp the above brand can bring 30% of the profits,and not only on the processing fee of 10%-15%.Enterprises should use the brand to attract customers,get more profit space,grasp more market opportunities,and finally in the market invincible.In order to resist the escalation of the crisis,the brand competition of industrial enterprises is bound to be the core of the market competition.Therefore,if the enterprise wants to survive in the harsh market,it is necessary to attach great importance to brand building,and the implementation of brand strategy as an important means of survival and competition.In this paper,brand strategy theory,brand theory,RFS companies in the communications industry,the brand strategy.First of all,through the analysis of the current situation of the mobile industry and the development of the RFS brand,the author finds out the problems in the process of brand development of RFS enterprises.Secondly,using the theory of strategic analysis(SWOT)analysis and evaluation of brand competitiveness of RFS enterprises,to find the factors that affect the competitiveness of the brand and RFS business problems and impact factors,and points out that in order to develop in line with the RFS company's brand strategy,we should first of all from the perspective of overall planning to develop corporate brand strategy,brand positioning and strategy and the construction of brand culture,brand communication and brand maintenance and other related brand strategy.Finally,in order to ensure the smooth implementation of the RFS brand strategy,provide the corresponding protection measures and solutions.I hope that through this article,we can put forward some suggestions to improve the communication manufacturing enterprises.