Research On Agricultural Market Online Offline Promotion

Agricultural products market,from traditional to emerging,from big to strong,and online marketing and offline marketing,online and media,and network,combined with the activities,is not open around the\"camp\".How to make the\"camp\",do not become hinder the development of stone on the Banks of the foot,based on the\"online way,\"the combination of research,make\"camp\" booster development platform,this is the purpose of this study and meaning。This article through to the agricultural products online integrated with the promotion,this paper based on the analysis of development situation,our country agricultural product marketing,on the basis of typical cases and the main mode,analyzes the main problems of China’s agricultural products marketing promotion and influence factors,combined with national conditions,try to agricultural products,promote the general theory and concrete practice of the targeted put forward the development of China’s agricultural products online offline promotion basic ideas and countermeasures。In this article,combined theory with practice,combining qualitative analysis with quantitative analysis,static analysis and dynamic analysis,the combination of comprehensive using the field survey method,literature method,comparative analysis,data analysis,instance analysis and other research methods。Promotion of agricultural products promotion and other items is no different in essence,is for the brand,for sales and service for the enterprise economic benefit.Any product promotion in the final analysis is a profession development,enterprise development and the need of the people life,any form of promotion,its foundation is to rely on the quality of the products and services.,of course,for agricultural products,and has the characteristics of different from other product。First of all,the whole consciousness is not strong in the promotion of agricultural products,need for agricultural enterprises and farmers to see the real benefits of the product promotion;Second,agricultural technology promotion and talent lag,this need to relevant departments of the government as the leading,planned investment,training and research and development;Third,at present,the agricultural products promotion in the form of a single,or blindly into advertising money go "online",or only emphasis on rural tourism,experiential farm offline effect,or to the neglect of e-commerce,this is not to promote agricultural products of real options。This article conclusion for-the promotion of agricultural products should be pay attention to the combination of online and offline,complement each other,rely on each other in two ways,to play a substantial role for agricultural products brand and sales.,of course,to be really,must under the leading of the government to increase science and technology,financial,investment and training of talents,network and so on many aspects。This paper elaborates on the development of agricultural products to promote the focus of the present situation and restricting its development difficulties,the innovative put forward with the method of combining online to solve this a series of problems,and theoretically and practically in order to promote the brand construction of agricultural products and promote sales provides a new train of thought。...