The Research Of Influence For Information In Micro Era On The Stock Investment Decisions Of Individual Investors

With the rapid development of the Internet, the stock market is one of most common areas in the IT and information dissemination. The stock market itself is a set of market of information, the arrival of the micro era makes the information explosive growth, most individual investors are drowning in information tides. Therefore, in the micro era, the network has increasingly become the main channel for individual investors to obtain and disseminate information, which also subtly changed the way investors access to information as well as efficiency. It may cause the homogenization of investors’ decision-making,excessive trading and volatility in the stock market.This paper firstly analyzes the changes information in micro era bring about,which is cursory reading habits and opinion leaders. On the other hand we combed the impact of information on the investment decisions of individual investors. We use the sources of information, information channels, information recipient to describe the information variable,at the same time, add opinion leaders variable to analyze the influence of micro era information on investment decisions of individuals. Investment decision variable is described by stock options, the stock position adjustment and stock holding period. In the end, we explain how the opinion leaders influence investment decisions and returns of individual investors using game theory in another aspect.Questionnaire used here is based on previous studies of design. It can be divided into personal information questionnaire, questionnaire scenarios, and information questionnaires.Personal Information Questionnaire is used to describe the variable information receiver variable. Scenario questionnaire is mainly to verify the impact of information in micro era on individual investors’ investment decisions. Information Questionnaire analyzes the impact of 1 information variables in micro era on the investment decisions variables. This paper mainly uses the factor analysis, statistical analysis, correlation analysis, regression analysis. The software used is SPSS 19.