Xinjiang Investment Behavior Of Individual Investors

Individual investors are important participants in the securities market, its ability to engage in rational investment activities in the securities market, largely affecting the healthy and stable development of stock market.,individual investors not only the Participants of securities market, but also a variety of security products to consumers, and therefore analyzed for their psychological and behavioral pattern characterized by various investment practice, not only an important part of the study of stock market, but also an important part of proteceting the interests of investors.Xinjiang is a backward areasin the economic field of China, many ethnic minorities, with distinct geographical and cultural characteristics, analyze the investment behavior of Xinjiang investors has special significance.According to the framework of behavioral finance research. With the help of investigating the actual amount of table data in stock market of individual investors, to study the behavior of individual investors in the stock market in the investment decision-making process and its influence factors. The results of the study indicate that: Xinjiang individual investors of stock market generally have some sense of risk, but there are still nearly a quarter of investors’ risk awareness is weak; Xinjiang individual investors of stock market on technical analysis of the degree of attention than fundamentals; Xinjiang individual investors of stock market generally have irrational psychology overconfidence, loss aversion and herd mentality, but the psychology of the account and the village is not serious; Xinjiang individual investors’ behavior is affected by the government behavior and personal psychological characteristics influence greatly, and due to the influence of listed company is relatively small. Therefore this topic that relevant departments should be strict supervision of the stock market operation, strengthen the education of individual investors in the stock market, raise the level of knowledge; stock market investors should focus on to develop good psychological quality, enhance self-management, capacity constraints and increase their rational behavior, in order to maintain the safety and stability of the stock market.