Research On Sales Performance Appraisal System Of Ab Pharmaceutical Sales Company

Sales personnel performance management has now become one of the core issues of corporate profits, the key management so that enterprises is performance management according to the sales staff, at present the mosteffective performance management is the key to performance appraisal, rationality andappraisal system construction is the key to performance appraisal the key.This paper describes the background and significance; secondly, expounds the present situation of the company performance, find out the main problems existing in the salesmanagement system of the environment; to carry on the analysis to the AB sales from theinternal and external environmental point of view, the third is the main content,is theconstruction and appraisal of the implementation of performance appraisal system of AB salescompany, finally according to the above problems this paper made a conclusion. Details of thesales staff sales of AB company’s performance appraisal system from the analysis and designto the final solution of the problem, the whole process of system forming. The whole process is formed in this paper and the paper, through the project research, information gathering, peerinto the interview, analysis tools, the use of modern management combined with literature analysis, SWOT analysis etc., the reference of a large number of human resources management and the performance management theory, designed for AB pharmaceutical salessystem performance evaluation mode of operation, also hope that through this scheme should make contribution to the development strategy of AB Medicines Co’s future.