Analysis And Evaluation Of Enterprise Financial Strategy

From the process of strategic management,the implementation of the strategy must be based on the business plan,and the final business plan must be reflected through financial,so the financial strategy can ensure the effective use of funds in the process of implementation in the enterprise strategy,can establish the important position in the overall financial strategy in the operation of enterprises,help enterprises to find focus,so it can play the importance of the financial strategy of the overall strategy of the enterprise.However,for a long time,many enterprises have a better understanding of the financial strategy,which is regarded as a kind of pure financial management activities.As an important part of enterprise strategy,financial strategy plays an important role in its coordination and support.We can see,first of all,from the strategic management process,the implementation of the strategy must be based on the business plan,and the final business plan must be reflected through financial,so the financial strategy can ensure the effective use of funds in the process of implementation in the enterprise strategy.Secondly,the financial strategy can establish an important position in the overall financial strategy in enterprise operation again,financial strategy will help enterprises to find work enterprises can accurately define the end point,the difference between strategic issues and general problems,focus on the financial strategy formulation and implementation,which can give full play to the importance of the financial strategy of the overall strategy the effective implementation of enterprises,contribute to the overall goal.Therefore,it is necessary to carry on the effective analysis and the appraisal to the financial strategy.In this research,access to a large amount of information about the financial strategy analysis and evaluation,at the same time in case the company by chance,responsible for part of the company's senior managers and related departments and business departments in a number of interviews,as well as the opportunity to use their MBA studying,consulting his teachers and classmates the views,combined with financial data by WT company and the same industry 12 listed construction enterprises during 2007-2015,repeatedly revised and improved,filtered overlap index,the last set of four level indicators,namely the ability to repay the debt profit level indicators,operating capacity level indicators,level indicators and ability the enterprise growth ability level indexes and 16 level two indexes in the index,determined on the basis of the 13 companies,9 consecutive years of financial data for analysis Sample evaluation index analysis of financial strategy by using factor analysis method,and then use the results of factor analysis combined with Boston matrix,build a basic model of financial strategy,to help enterprises have a relatively clear direction in the selection of financial strategy.