Research On Cash Flow Management Of Chain Retail Enterprises Based On Value Creation

Since reform and opening up,China's socialist market economic system is constantly improving,Listed companies will not only strengthen their internal management,but also make the enterprise itself and the market closely linked in the cash flow management.Cash flow management is not an isolated activity,it represents the core activities of business activities,and a manifestation of the results of business operations.The daily operation management and financial management of the enterprise are carried out around the cash flow.Especially in recent years,the rapid fall in the rapid growth of up,coupled with a series of effects on the financial crisis,makes the enterprise cash flow management plays an irreplaceable role in the enterprise management.So only the cash flow management and value creation organically combined,can make enterprises stand firm in the market economy system.From the study of cash flow management and value creation at home and abroad,we can see that independent cash flow management and value creation research has reached a very mature stage.Although there are many scholars thinking of value creation into the cash flow management,but they did not complete the value creation into the cash flow management mode,whitch makes the combination of the two not be deeper.In this paper,the main research methods are the combination of theoretical research and case study.through consulting relevant literature research and internal data and other methods,his paper obtained more than 50 documents.According to the relevant literature,under the guidance of cash flow management and value creation theory,combined with the specific situation of A company,this paper studied from two aspects of A company's cash flow strategic management and tactical management.A company belongs to the retail industry,through the research on the retail industry basic situation,cash flow,cash flow and A company's financial management,cash flow,cash flow structure,cash flow safety,we hope that we can achieve the purpose of creation value for A company through strengthening the management of the cash flow.The purpose of this paper is to construct the cash flow management system of A company,as far as possible to explore the operating value of cash flow in the chain retail industry,so as to make the greatest contribution to the development of the chain retail industry.There are many researches on cash flow management and value creation both at home and abroad,but there are few researches on the cash flow and value creation in retail chain.Because of the large cash flow,short cycle,uneven inflow and outflow distribution and largeuncertainty,the cash flow management has its own particularity.This paper explores the management of cash flow value creation of A company,which provides an important basis for the cash flow management of chain retailing.