Research On The Development Strategy Of SAIC New Energy Vehicle

Since reforms begin,China's national economy has developed at a high speed,and the people's living standards greatly improved.Car consumption began to spread?With the popularity of car consumption,led to a substantial increase in domestic automobile production and sales,has leapt to the world's first,and far more than the second USA.Rapid economic growth,rugged economic development model,along with the increase in car ownership,bringing serious environmental problems.With the community's attention to environmental issues,the development of low-pollution low-energy new energy vehicles become more and more important.The state also intends to promote the upgrading of the automobile industry structure,more energy-efficient and more environmentally friendly new energy vehicles by the policy support and consumer favor.Accompanied by some of the city's new energy vehicle subsidies policy landing,the domestic new energy automotive industry began to enter the fast lane.SAIC,as the leader of the domestic automobile industry,hard work in the traditional energy automotive industry for many years,has been in the forefront of the industry.Face to the challenge of new energy vehicle,what should we do ? And how to do? It's a problem.We need to make the company's new energy vehicle development strategy base on the environment and SAIC's resources.This paper will analyze the external environment that SAIC faces,and Summing up SAIC's resource,create a SWOT analysis matrix.Determine the strategic objectives of SAIC reasonably,and divided into the company,the functional of multiple dimensions,made a new energy vehicle development strategy for SAIC,created the delivery of program and insurances plan.