Strategic Research Of Guilin Electric Valley's Development

E-commerce is the Internet-based economic activity,and its development has created a spike in recent years with its openness and sharing characteristics and advantages of low cost and high efficiency;moreover,it has widely pervaded in every area of production,circulation and consumption,which not only provides a new space for the mass to start up business and for the innovation,but also becomes the new highlight of Chinese economic development and new power of social development.At the same time,it begins to take on a cluster development trend.E-commerce Industrial Park is the accelerated combination of e-commerce and traditional industries,and is the form of cluster development of e-commerce.The construction and development of E-commerce Industrial Park,not only is conducive to promoting the rapid development of e-commerce industry,driving development of warehousing,logistics,finance and related industries and forming an ecosystem,but also promotes cluster demonstration effect of the park.That is,e-commerce industry promotes the transformation and update of traditional industries,and propels the transformation of economic growth mode,so as to achieve regional economic coordinated development and improve the comprehensive competitiveness.Therefore,it is necessary to develop a new strategy that not only adapts to reform and development of the external environment but also accords with development requirements of the park under economic new normal.Only in this way can the long-term healthy and sustainable development be realized.This paper analyzed the development trend of E-commerce Industrial Park under the background of widely infiltration and rapid development of e-commerce.Based on the analysis,it researched the basic situation of current construction and operation of Guilin Electric Valley,so as to analyze achievements and bottlenecks in the construction of Guilin Electric Valley.Finally,employing theories of related e-commerce and professional park,this paper put forward the development strategic positioning,strategic choice and supporting measures for the Guilin Electric Valley.Firstly,it made an analysis on the external environment of Guilin Electric Valley,including political,economic,social,technological and other environmental factors.Moreover,it analyzed internal resources of Guilin Electric Valley,which included land resources,infrastructure,space carrying capacity,brand reputation,technical support,ancillary services and e-commerce applications.By use of Porter's five forces analysis and SWOT analysis,development strategy of Guilin Electric Valley was selected,thus obtaining development strategic positioning and strategic choice of the Guilin Electric Valley.This paper also puts forward supporting measures for the implementation of Guilin Electric Valley development strategy,including improving the top-level design,strengthening infrastructure construction,strengthening the cultivation of talents,intensifying publicity and promotion and perfecting service support system.