Analysis Of Tourism Consumption Behavior Of Professional Women In Beijing,Tianjin And Hebei Provinces

With the rapid development of China’s economy and the continuous improvement of people’s living standard,tourism has gradually become one of the most important means of leisure and entertainment,and the tourism industry is striding forward with unprecedented speed.The investigation shows that,in China,is not only the female tourist consumption decision makers,and this activity is completed,especially in higher education,with the economic basis of the occupation women,has become the backbone of China’s tourism consumption,and with the women’ s social status,family status,the the dominant trend is becoming increasingly obvious.According to ctrip.com issued in March 2016 2015 "online travel search Market Research Report" shows that in 2015 outbound and domestic tourism,Chinese female tourists accounted for 51.3%,more than 60%orders by women orders,which means that women are not only the main force of tourism travel,but also the main decision makers.Beijing Tianjin Hebei integration by the concept and the development of the capital economic circle,including Beijing City,Tianjin City,Hebei Province,Baoding,Tangshan,Shijiazhuang,Handan,Xingtai,Hengshui,Cangzhou,Qinhuangdao,Langfang,Zhangjiakou and Chengde,involving 11 cities of Beijing and Hebei province.The area is about 216 thousand square kilometers,with a total population of about 110 million,with an additional population of 17 million 500 thousand.The famous economist,vice chairman of Chinese 50 independent economists forum Song Qinghui believes that the state of the Beijing Tianjin Hebei collaborative development as a national strategy,the purpose is to create a China growth point,traffic integration of Beijing Tianjin Hebei aims to use traffic advantages,provides important support for the coordinated development of Beijing Tianjin hebei.Beijing Tianjin Hebei region is the most open and energetic area in China,with the most innovative and absorbing population.It is also a region with rapid development of tourism industry.Therefore,in this area,will be targeted to occupation female tourist consumption behavior,in-depth analysis of the impact factors of different age,education level,the economic strength of the tourism consumption behavior,to systematically analyze the characteristics and preferences of female tourist consumers,to fully tap the Beijing Tianjin Hebei region occupation female tourism consumption market,guide the female tourism objective and rational consumption,has very important practical significance to improve the effectiveness of economic development,the tourism industry to provide theoretical support for developing a more viable female tourist routes and marketing strategy etc.As of now,there are a lot of research on female tourism consumption at home and abroad,a group of women for tourist consumption research books,the mature research literature has emerged,but in the Beijing Tianjin Hebei which is a newly emerging area of occupation women as theoretical achievements of the research subjects are not rich,mining and development of female tourism market attention insufficient.According to the above problems,this paper will start from the Beijing Tianjin Hebei region occupation female tourist consumption behavior,related to psychology,consumer behavior and marketing theory,adopt various methods of literature research,questionnaire survey method,comparative analysis method and interview method,to study the female tourism in Beijing Tianjin Hebei region and systematic analysis of tourism consumption characteristics,occupation female tourist consumption behavior,reason analysis of the factors influencing occupation female tourist consumption behavior and the behavior,to further grasp the female tourism group psychology,in order to lead the tourism industry to pay more attention to the female consumer groups,and ultimately hope that through this study can provide feasible suggestions for development the female tourism consumption market,more targeted research,as the Beijing Tianjin Hebei occupation female tourism product Design provides theoretical and practical support.