Research On The Business Strategy Of Xinlong Electric Company

Along with the rapid development of our country national economy,the electric power industry as a pillar industry of national economy has been developing rapidly,especially the power transmission and distribution industry has become a significant force in the development of national economy.One hand,high voltage switchgear,as one of the important equipment of high and low voltage power distribution industry,has a huge market.The huge demand need more and higher requirement on product design,manufacturing,management level and many other aspects of high voltage switchgear equipment.In another hand,we need to keep learning and improving to solve the own development problem of high and low voltage complete sets of equipment.For instance,core technology,professional level of workers and market environment are not optimistic.Especially,compare to the developed countries,the quality of the products and technology still have a large gap.It needs to accelerate the reform in high and low voltage power distribution industry,try hard to improve ourself,narrow the gap with developed countries as soon as possible,has the competition strength with world famous brand,and then promote the development of the industry,enhance the international competitiveness.Firstly,this paper describes the background and meaning of topic,from this point of view,it describes the present situation and development trend of high and low voltage power distribution,the existing problems in the development of industry application prospect.Secondly,this paper analysis and research systematically the economic environment,policy environment,technology environment and marker competition situation which the high and low voltage power transmission and distribution industry are currently facing,and also upstream and downstream of industry chain.It asks companies to complies with the environment,takes the countermeasure at the right moment,makes the dynamic choice adapting to the environment.Once more,combine with the current development situation of the Xinlong appliances,this paper evaluates comprehensively its main economic and financial indicators as well as developing capacity.Make the enterprise value maximization for the financial management goal,to ensure the maintaining and increasing of company value.Finally,from the actual situation of company,through the SWOT analysis of Xinlong appliances,identify its own competitive advantage,weakness,opportunities and threats,thus combine organically company strategy with its interior,external resources.On this basis,optimize the business strategy and development direction,propose the corresponding opinions and suggestions.