Research On Strategic Change Of Boda Construction Company

Since reform and opening up,with the rapid development of China’s economy,construction industry has maintained high-speed growth,annual growth rate of 20% ~ 30%.however,as China’s economic growth slowed,construction of growth since 2011 is declining.As a result of the limitation of resources,low carbon economic pressure and labor advantages gradually disappeared,together with the coming of the era of big data,the construction industry will enter a new historical stage of development.This requires construction enterprises to fully understand the present situation,change thinking,actively respond to explore new development model.This topic with a broad construction company as the research object,the company is a state-owned district construction enterprises,mainly engaged in building construction general contracting.Because of the powerful technical ability of its rich experience and unique team concept plus,obtained in this field and local market acceptance,business space and the number of companies also have a qualitative leap in the local competition of the same industry in the upper hand have the strength and other major industry companies compete.But with the increasingly fierce competition and peer business strategy of continuous improvement,the company’s disadvantages are also increasingly prominent,the overall capacity of broad construction company compared with other companies also have a decline in the company’s development has encountered a bottleneck,and the overall situation of the domestic construction industry is not too optimistic,how to adapt to the trend and change the present situation,development for faster and better is the primary problem of the company at present.This paper made a comprehensive investigation into the broad construction company,found a broad construction company in the current economic environment long board and weaknesses,but also for the company clear prospects and difficulties,and made a deep exploration tool for its future strategy by SWOT analysis,extensive construction company in the face of the current the situation should take measures and carry out the changes elaborated our own opinion,contribute to the broad construction company followed the pace of market reforms,to obtain healthy development,enhance the competitive advantage,shaping the cultural connotation,and continue to maintain its leading position in the industry.