Research On The Strategy Of Promoting Thecredit Business Promotion Of Nanchang Branch Of Real Estate And Finance Department Of Minsheng Rank Of China

In recent years,due to the internal and external environment,China's macroeconomic slowdown in development.But the same time the status quo of macroeconomic development is China's real estate industry has ushered in a new period of development.2016 in the context of real estate to inventory,China's real estate market hot,several hot city prices rose rapidly.The real estate industry as a capital-intensive industry,real estate development enterprises in the project development and operation of the process requires a lot of money.Therefore,whether to have sufficient funds has become one of the important elements of the development of real estate development enterprises.This paper studies the Nanchang Branch of China Minsheng Bank Real Estate Finance Department as the research object,and draws the following conclusions through the research.China Minsheng Bank real estate finance business department has the following main problems: First,the financing process design based on traditional business,innovative business endogenous mechanism;second,customer financing products are still mainly traditional products,innovative product operation;Third,the real estate credit business new product risk prevention and control,the impact of innovative product risk control;Fourth,the lack of talent team,to further expand the business constraints.In order to further enhance the business of China Minsheng Bank real estate finance business,this paper puts forward the following related improvement strategies: First,deepen the reform of the business department,optimize the internal financing process,innovate the endogenous mechanism;Second,strengthen the extensive cooperation between the industry,Relationship management;third,to strengthen the real estate financial business risk management;Fourth,training and the introduction of talent,the formation of specialized investment banking team.The research of this paper is of great significance to optimize the business of China Minsheng Bank real estate finance business department.On the one hand,it can perfect the business system of China Minsheng Bank real estate finance business department,and on the other hand,it can effectively motivate the staff work enthusiasm and comprehensively enhance the business Performance.At the same time,the research of this paper also provides reference for the business optimization of the same type of enterprise.