Research And Strategy On The Business Upgraded Transformation Of NY Group In Jiangxi Province

The global energy structure is diversification era.Shale gas,nuclear energy,wind energy,solar energy,hydropower and other new energy are gradually replacing coal and oil energy.Chinese energy consumption structure is adjusted.Taking NY Group in Jiangxi province for example,this paper expounds such issues like its existence of a lack of energy resources,the consumption structure unreasonable,low energy self-sufficiency,slow development and less utilization of new energy etc.And energy development in Jiangxi province need a transformation which requires a comprehensive overall planning on energy companies and a good management on energy production and supply provincially.Under the background that macro-economy in our country is developing to a new stage,the coal industry is gradually experiencing a important period during which the demand is slowing down,excess capacity and inventory have to be digested environmental controls have to be strengthened,and coal enterprises situationis deteriorating worse.Currently,some main enterprises in the coal industry are making a upgraded transformation,including mark-downsale,capital operation,extending industry chains,turning to the international market,transforming to a comprehensive energy group and so on.This paper consists of six parts.The first part is introduction,mainly elaborating the research background and significance,researching the present status,researching the content and framework,researching methods,etc.;The second part is the theoretical basis related,mainly expounding the theory of the transformation and upgrading of enterprise sand the theory of business combination analysis.That makes changes to NY Group;The third part is focusedat analyzing the present situation of NY Group and the external environment and internal resources which lay a foundation for the target suggestions;The fourth part is the essense of this article,considering the present situation of,to advise how to make a upgraded transformation from the aspects of the group,the business and the function;The fifth part is the guarantee measures applied on upgraded transformation of NY Group.It is stated from the business model,brand management,strategic cooperation,integration of resources,HR introduction,etc.;The sixth is conclusion and outlook,which summarizes the research of this paper.Meanwhile it forwards the deficiencies in this paper and an expectation of NY Group’s future.