Analysis On The Valuation Of Regional Public Brand

Under China’s New Normal,the potential of traditional industry growth is insufficient,Growth Model Transformation,Structure Adjustments,and Steady Growth is a very difficult task and it is so urgent to find a new economic growth point that building regional brand is the most important way of digging a new economic growth point.The development of regional economy depends on regional public brand and region economy requires regional public brand to make better performance.Regional public brand also depends on the development of regional economy,because it needs government,enterprises and industry associations as a strong backing which actively explore the market together.As for local customers,regional public brand is a local brand identity and profound historical and cultural pride.On the other hand,it is an umbilical cord for tourists to understand the local culture.It is urgent to estimate the value of regional public brand not just for the management,coordination and publicity of the local government,or for finding the market position and making strategy formulation by itself,but for reducing the the cost of each choice.The Brand contains regional common brand.The main and independence and other aspects between the general corporate brand and regional common brand are different.But as a intangible assets,the regional common brand is the essence of the general corporate brand.The model and method of brand evaluation are more mature and perfect,but the assessment of regional public brands has not yet formed a system.After discussing the theory of brand evaluation and the theory of regional brand evaluation,this paper uses the assessment method that based on the net growth rate of regional GDP brand value and makes some improvements in the main indicators according to the actual situation of Lushan Cloud-fog Tea.Based on the brand value assessment method of regional net GDP growth is from the macro point of view.Taking into account the excess value of the regional economy,it is possible to quantify the excess value into the total value of the regional public brand through some conversion,and then compare the estimate with the assessed value by authoritative institutions.The results of the final study show that the evaluation method is simple and easy to understand and operable and cost-effective which can be better to evaluate the value of regional common brand.