| In our country,honey pomelo’s planting area hasnearly 4 million acres,pinghe county accounted for about 17%.Recently,the problem of agricultural products qualityhas becomethe focus of socialconcern which endangering the safety of consumers,also affecting social harmony and stability.In the whole supply side reform,agricultural production behavior is vital in today’s background of China,therefore the study of the production behavior on farmers have great practical significance.This article bulid theoretical framework of the safety production aboutpomelo farmersbehaviorsaccording tothe theory of planned behavior,its extended,andthe theory of farmers’ behavior by drawing lessons from previous research.Data and materialwerecolleced from 158 pomelo growers in Fujian Pinghe.This paper investigates the formation process of farmers’ production safetybysome methods such as quantitative,multiple regression modeland structural equation model.This article proposal some ways to improve the quality and safety of pomelo production,The first part is Preface,this chapter expounds the research background,significance,researchobject,maincontents,technical route and research innovation.The second part are literature review and theoretical basis.First of all,this paper analyzed and reviewed the research about safety productioninagricultural products;secondly,reviewed the research on farmers’ behavior at home and abroad,mainly include:the production behavior of farmers and the influence factors,the production’s influence review to agricultural products and farmers’ health;moreover,introduce the theory of planned behaviour and extended one,also farmers behavior theory.The third part are materials and methods.The sample area summary and data sources was introduced.Setting variables to measure the safety production behavior and its influencing factors of agricultural quality of pomelo.After collecting the data,the reliability and validity of the data were tested,and the data were processed by correlation analysis,multiple regression model and structural equation model.The fourth part are results.This part describes the current situation of safe production and the factors affecting the safe production.The fifth part is discussion.By discussing the status of agricultural production safety pomelo theory and production practice,analyzeing influencing factors,and thepsychological trigger factors of psychological pesticide use in a way of the three major production safety behavior classification to further explore the decision mechanism of pomelo farmers.The last part is summary and expectatio.This part was aimmed to make the conclusions,put forward lack of research,policy implications and future research directions.The results show that:1)the safety production situation of Pinghe pomelo farmers is general and needs to be further improved.2)The overall level of safe production is mainly affected by the fertilizer use subjective norm,spraying interval,pomelo planting year,planting area and spraying protection cognition factors.Psychological factor just have sort influence on safe production.Pomelo training,price determination,purchasing channel,protection awareness,work experience,organic fertilizer bagging technology using behavioral attitude,perceived behavioral control,perceived behavioral control,protection of pesticide pesticide use behavior intention,behavior intention and the use of fertilizer bagging technology using behavioral intention were significantly correlated with the overall level of safety in production.3)Psychological factor have sort influence on safe production,while behavioral cognition and behavior have significant influence on different safety production behavior.4)The use of bagging technology have formed a consensus and practice in Pinghe County which improving the safety level of pomelo.5)Knowing more about the pesticide residues,the less use prohibited pesticide,while the older pomelo farmers are more easy to use more prohibited pesticide on pesticide use. |
