Study On Company Smart Security Access Control Product Positioning

With the influence on the world of industry,United States,Germany manufactured powerhouse are ideas and plans of the proposed upgrading of the manufacturing industry,China forward security industry in context deeply affected and subversive,smart security came into being.this was walks.Management community as one of the most important carriers,smart security access control products the proper promotion of community policing to improve development of health and social security.Smart security access control features quite complete in theory,in fact,product positioning is different according to different target users,customers,the majority of the community used smart security access control products,many people complained that the company's products with the real needs of the users there is a gap between product features.As a product of company,integration of production processing and marketing companies,community users,according to the city,users with smart security access control product of the importance and satisfaction impact is meaningful.Therefore,this study through academic research on the positioning theory combined with the actual operations of A company,community users,according to the city,company a makes scientific fixed position smart security access control products to help products of A company to occupy to the target market,differentiation competitive strategy.This study has practical theoretical significance.Practical significance,in the context,some intelligent manufacturing and intelligence communities,study smart security access control About the positioning of company's research a product and development of intelligent security access control products,accelerate the development of intelligent security products,promoting the development of intelligent security industry has important practical significance.Theoretically,this article from the user using intelligent security access control as the products of the importance and satisfaction survey data,so by the theory of product,product positioning and product positioning strategies and consumer psychology and behavior theory provides a new perspective,and is of great theoretical value.Based on the literature review,analysis of manageability,convenience and security use intelligent security for user to access control products,such as the importance and the impact of satisfaction.Secondly,based on the theory of products,product positioning and consumer psychology and behavior theory,mechanism analysis of user purchase behavior.Third,the survey data users using A smart security access control products indicators based on importance and satisfaction,with the development of new functions properly,such as "linkage" and credit mechanism;strengthen the function,"high frequency","stable product performance" the most important and currently do not satisfied,the product R&D department should strengthen the focus on product development;build individual functions in the recognition Of identity information,video surveillance control system and of the rear contact,to create "personnel identification function".Finally,According to conclusions of analysis and empirical the theoretical research,and combined with A's own situation,find the product positioning,and puts forward some suggestions and countermeasures.The first is the content innovation,intelligent security door industry is a sunrise industry;to use the method of empirical analysis,this paper creatively use IPA analysis method,IPA analysis method makes the range slightly expanded.