Diffusion Strategies Of Technology Innovation With Reciprocity Altruism And Fairness Preference

The diffusion of technological innovation stems from the constant accumulation of technological innovation,which is the driving force for innovation and economic growth.However,technological innovation itself can not have a direct impact on the economic and social,so that social productivity can be improved,to maximize the potential benefits of a new technology,only through the proliferation of technological innovation can be achieved.This article from the perspective of psychological game,members of the technology innovation diffusion system are given social preferences(altruism,reciprocity andfairness,etc.).The research on the characteristics of the diffusion of the existing technological innovation focuses on the pure altruistic psychology of the diffusion subject,and the scholars do not realize that reciprocity in cooperation is related to altruistic returns,and the field of technological innovation diffusion has included less fairness in early research.Therefore,this paper combines the relationship between reciprocity preference and altruistic preference to explore the comprehensive effect of the diffusion subjects,and depicts the return effect between the subjects;According to Nash bargaining ideas incorporating equity preference into the study of technological innovation diffusion.The mathematical model is established to further analyze the mechanism of the diffusion strategy of technological innovation,to explore the behavioral characteristics of decision makers under the guidance of reciprocity preferences and fair preferences.In this paper,the basic theory of technological innovation is a starting point to study the diffusion price and decision-making issues.Based on the reciprocal benefit preference and fair preference,the optimal diffusion decision is explored,and then the numerical simulation is carried out with Matlab.Focusing on the role of mutual benefit and fair preference for thediffusion of technological innovation,and clarify the law,which summed up the management of inspiration,to guide the spread of the main diffusion behavior.The study shows that the diffusion price is negatively correlated with the altruistic tendency of the supplier and is positively related to the system reciprocity tendency.It can be seen that the altruistic tendency of the supplier will increase the diffusion price and increase the welfare of the adopters,and further increase the overall utility of the society.The reciprocal preference can alleviate the utility difference caused by the difference between the altruistic tendencies in the subject balance.The income of the diffusion main body increases with the increase of the fair preference of the other person,and the other party's own fairness coefficient will change the utility of the member,and the proportion of the profit in the system is the relationship between the shift.