| In recent years,the key concept of manufacturing and development is changing with the progress of science and technology and the change of consumer demand,the new stage is to improve the performance of product NVH(noise,vibration,harshness),the demand for product vibration noise and related services is increasing.Hengxin Dayou(Beijing)Technology Co.Ltd.as a new professional company in the field of NVH,has a professional technical team from Tsinghua,Tongji,JLU,BIT and other major schools,has a network of all over the country,and bought some international mainstream products and software.In the domestic NVH field has been well developed in recent years.On the one hand,international technology r&d enterprises such as Siemens,faist,IAC,MB are settled in China,they occupied the national NVH market share with their advanced technology,scientific management and rich experience;On the other hand,China encourages the innovation of science and technology,small enterprises and small workshops rise,they continue to open up their own place with the grasp of customer relationship and preferential price system.The northeast China as the old industrial base of China,has been the main source of business income of Hengxin Dayou(Beijing)Technology Co.Ltd,it has rich customer resources and greater demand,and become a big cake to snatch.However,in recent years due to the fierce competition of NVH industry,some traditional advantages of Hengxin Dayou(Beijing)Technology Co.Ltd's technology company are gradually disappearing,and the market share of the northeast region is declining year by year.Due to the above situation,this paper analyzes that the present situation of customer relationship management in the northeast area of Hengxin Dayou(Beijing)Technology Co.Ltd,and summarizes the problems in the northeast region in theprocess of customer relationship management.Through the current status of customer relationship management system,the status of new customer development,the status quo of old customer maintenance,the status of key customer product use,this paper summarizes several major problems of customer relationship management in northeast China: new product's promotion is not great;customer relationship management is lack of system which level is too low;Business personnel for big customers the concept is not enough,while understanding is not deep;Personal knowledge is not owned by the organization,once the brain drain leads to the loss of the customer;The new customer's development cost is too high.In this paper,according to the above problems and the status of customer relationship management in northeast China,based on careful investigation,the competitive environment and the current situation are also analyzed.In-depth understanding of the advantages and disadvantages of the development of customer relationship management in the northeast area of Hengxin Dayou(Beijing)Technology Co.Ltd,and carefully analyze the opportunities and threats.This paper collects and organizes a large number of books and articles related to customer relationship management,analyzes the status of northeast area business of Hengxin Dayou(Beijing)Technology Co.Ltd.and the problems in customer relationship management strategy,and puts forward new strategy and implementation protection.Combined with the development of northeast area business of Hengxin Dayou(Beijing)Technology Co.Ltd,the customer relationship management scheme is proposed.The northeast team of Hengxin Dayou(Beijing)Technology Co.Ltd should combine the above analysis results to study the market internal customers,strengthen the management of customer relationship,promote the regional business,improve customer loyalty,ensure the new customers,and continue to win the support of old customers. |
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