| For many large global enterprises,in their global operation they need to choose JV model to gain the technology,investment,or market that they want to get more advantage in these field,or to go into new field;on the other hand these large multinationals want to gain high quality,low price raw material,also have better supply chain management or sales market by strategic alliance-joint venture.All stakeholders of JV can enlarge market share,can play more important role in global market,also gain more profits and enhance the market value of company.Before going into china market,many large multinationals need to finish internal & external analysis according potter’s five force model,then can make a right decision to find potential strategic alliance partners to develop their business independent or built JV.For building a new JV,it needs to do due diligence investigation for potent ional partner,then finish due diligence evaluation;that is a key for choosing strategic partners and make final decision to negotiate with these potentional partner in finance,technology,market,operation,human recourse,supply chain management fields;this negotiation evaluation can get further information,also can make final decision to resolve who is the best choice,after sign the shareholders’ agreement,then can proceed to build a new JV basing on shareholders’ agreement and local policy & law,and make sure a good operation to guarantee shareholders’ value. |