Research On System Optimization Of Logistics Management Based On Big Data Of HB Tobacco Company

In recent years,the development of logistics system in China has made considerable progress,although the western countries and the long-term market management experience compared to a gap and improve the management system,but the logistics of our country has experienced extensive application development process from scratch,and from the point of information technology to promote the rapid progress of the logistics,especially the construction of the logistics system of the tobacco industry significantly effect.Tobacco logistics has obvious regional characteristics,mainly in the retail and retail of tobacco,the tobacco logistics and storage increases,these features further exacerbated the problem of low efficiency of tobacco logistics,especially in the northeast of China,is one of the typical representative of tobacco HB.HB tobacco companies is committed to building a modern logistics management system,in the wave of logistics management reform in the construction of large logistics and large distribution of modern logistics center,provincial and municipal companies two management.In order to save costs,HB tobacco has not yet established a sound special logistics network,use of other industries and enterprises in the storage and distribution facilities,operational efficiency seriously hindered the development of enterprises.The influence of traditional ideas and management tools,HB tobacco companies operations are implemented in a unified national system and policy,although it has a relatively perfect modern logistics management platform,but the HB tobacco companies to update the status quo,innovation of information technology and the frequency is relatively backward,the overall quality of staff is low,the modern information technology limited greatly restricts the development of tobacco logistics system.Therefore,it has become an urgent task to explore a suitable method and system for the development of HB tobacco logistics,and to improve the efficiency of logistics.First of all,this paper makes a detailed introduction about the relevant concepts,and explains the content of the logistics management and the big data,and introduces the content of the logistics management theory and logistics management information.This paper introduces the production,development,content and method of logistics management,and the relevant theory and content analysis is helpful to provide the theoretical basis for the optimization scheme of HB tobacco logistics.Secondly,this paper analyzes the current situation of logistics management and the problems of logistics management in HB tobacco companies.Find the actual problems existing in the logistics management system of HB tobacco companies,lack of logistics professionals,modern information technology management,optimization of distribution line significant problem is not in place,the logistics operation efficiency is low four,and the HB of tobacco logistics management system SWOT analysis,comprehensive evaluation of the advantages and disadvantages,the opportunities and threats,put forward logistics management system optimization.Thirdly,this paper designs the optimization of logistics management system of HB tobacco companies.The first clear in the construction of modern logistics management platform should fully consider the new environment of big data,follow the systematic,personalized and rational principle should be in the establishment of large data logistics information system management platform.Secondly,the basic theory and practice of logistics management theory as a guide,according to the actual situation of HB tobacco companies,proposed organizational structure optimization,logistics software environment optimization,logistics data optimization and business process optimization design in four aspects.Based on the background of big data,data management as the center of the reform program,it can help the long-term development of the tobacco companies.Finally,the development of logistics management system with the evaluation method,using AHP and fuzzy comprehensive evaluation method to evaluate the calculation of 12 indicators of tobacco logistics management,is expected to get significant improvement and upgrading in logistics management effect,customer satisfaction and sales income etc.