The Research On The Th Post Office Branches Of Ginseng Industry Comprehensive Financial Services Marketing Management

On the basis of careful combing of relevant theories,SWOT analysis method is used to analyze the situation of branch TH of the POS bank and S enterprise,and designs the specific plan of marketing management,and has carried on the experience summarization,systematically has reorganized which may draw lessons from between and can improve,as well as the concrete improvement process operational method.The final expectation is to solve the following problems: summarize the experiences and shortcomings of Postal Savings Bank TH branch in the marketing of integrated financial service project of Ginseng Industry;further perfect the marketing plan of Postal Savings Bank TH Branch on ginseng industry comprehensive financial service project;promote the commercial bank to improve the market competitiveness and fulfill Social responsibility and coordinated development of specific issues.Through the research,First of all,commercial banks integrated financial services and marketing management is the theoretical frontier,but research progress is slow,it is difficult to keep up with the progress of practical operation,it is difficult to play a guiding role of theory to practice.In this paper,from the perspective of case studies,it provides empirical support,supplemented with the existing literature,has practical significance.Secondly,this article through SWOT research methods,respectively,postal savings TH branches and S internal strengths and weaknesses as well as external opportunities and challenges launched a detailed study,and ultimately that postal savings TH branch should take ST strategy,a variety of business strategy;Should adopt the SO strategy,namely the growth strategy.Thirdly,through the design and analysis of the marketing plan,it is considered that the existing cultivation,production and processing technology should continue to mature in the ginseng processing area for the S enterprise,but should not continue to invest too much More resources,but should focus on the development of ginseng products and ginseng deep processing areas,focusing on both R & D investment and scale.Finally,it is worthwhile to draw lessons from the practice of customer demand,direction grasping,advantage utilization,professional team and so on.But in the international market,the consideration should be strengthened.Construction and Maintenance of Linkage Security Mechanism at Home and Abroad.