Analysis Of The Development Of China's Tourism Market In Thailand

The development of tourism industry will promote the prosperity of social economy and be revenue for Thailand.According to the World Tourism Organization(UNWTO)'s forecast,in 2021 the numbers of tourists around the world will more than 1.6 billion people.The tourism revenue will exceed than trillion Baht.In Future visitors who interested in tourism resources will shift from European countries to Asia Pacific countries.Due to the improvement of living standards,some countries have eased the policy of going abroad and the promotion of tourism in various countries.These will increase the number of Asian tourists.In the Pacific region,China's tourist market continues expanding will become a very important market source for Thailand's tourism industry as well.According to the Thailand Tourism Bureau Information,The number of Chinese tourists to Thailand continues increasing.China's tourism market is expanding and trend to sustainable development.China's reform,opening up policy and modern economic construction make China economy rapidly developing,Chinese people's average income rising and afford to overseas travel.China's tourism market has become an important target market for Thailand.At the same time,Thailand is also favored by Chinese tourists and became one of their travel destinations.In spite of there is political crisis occurred in Thailand but it just a little impact to the tourism.Tourism industry still is an important source of income for Thailand.It is an important pillar of economic development.This thesis studied about the analysis of development of China arrivals to Thailand' s tourism market.By gathering the data which related to Chinese tourists come to Thailand's tourism market and mainly uses the document research method to study.To study current situation of tourism development in Thailand,Overviews of China outbound tourism market,Analysis of what attract Chinese Tourists to come for travelling in Thailand's tourism market,Analysis of the development of Chinese Tourists come to Thailand's tourism market,Systematically analyzes factors that influence to Chinese tourists come to Thailand's tourism market,the characteristics of changing of travel motivation and travel destinations.Through the analysis of these contents can make the conclusions as;most of the Chinese tourists who travel to Thailand is the age of 20-45 years old,Most of them are highly educated like occupation of enterprise staff,civil servants,state-owned enterprises staff,self-employed.Their annual income is about 418,047 RMB and monthly income is about 29,931 RMB.In better economic condition,most of them come from nuclear family;Most live in economically developed areas in eastern china.Most of Chinese tourists travel in Thailand with the tour group.Another part is young groups;they will choose to follow friends and relatives to travel.They will collect travel information from Internet or other channels before travelling and make travel raiders,Most of them choose to live in a hotel.The average per person per day will consume five thousand Baht in Thailand.Residence time is less than 1 week.The main purpose is to vacation.The cost of travel in Thailand is about 6,000-10,000 RMB.The most popular destinations are Chiang Mai Bangkok Chonburi Surat-Thani Phuket and Krabi.Thailand attracts them is the natural scenery,sea and beach,Thailand food and so on.In Thailand,they love to sightseeing monuments,tasting Thai food,walking along the beach,massage and spa,evening entertainment and shopping some clothes,cosmetics,handicrafts etc.Finally,this thesis discussed the trends and prospects of Chinese tourists to Thailand tourism market in order to further development of tourism market for Chinese tourists and give the corresponding suggestions.