Study On The Development Strategy Of BSD Asset Management Co.,Ltd

In recent years,the downward pressure on Chinese economy continues to increase,private investment continued to shrink,manufacturing hollowing out.The real estate industry is gradually declining in the process of adjustment of the policy.The competition in the industry is more highly.For industrial real estate industry,the homogenization of the increasingly fierce competition in the park,the traditional real estate industry and large central enterprises take cities and seize territory,and large real estate enterprises to enter the field of real estate industry strong,to the precious resources and talents,has great influence on the whole industry.At the same time,the country’s new round of science and technology strategy as well as Beijing,Tianjin,the Yangtze River economic belt,the revitalization of the northeast region and the introduction of a number of regional strategies,and create a favorable macroeconomic policy environment for the development of industrial parks.BSD Group with a deep understanding of the industry,the new situation of years of practice of science and technology real estate theory deepening,combining the real estate technology "and" Asset-light business model ",BSD Asset Management Co.,Ltd was founded in 2014.As the business innovation of the BSD Group of the plate,the BSD Asset Management Company of assets of the company established in less than three years,the rapid integration of internal and external resources,through the enhancement of brand,build a platform,the construction team,dedicated service and other measures,in 2016 the overall economic situation downturn bucked the trend,the company to achieve profitability,and achieve the park service the signing of the outsourcingbusiness.At the same time to ensure the development of the company,continue to carry out internal innovation,and gradually practice the new profit model of science and technology real estate,for the group’s transformation strategy to make a useful attempt.At the same time,the BSD Asset Management Company of assets of the company as a mature industry start-ups,is also facing many problems,including the external situation of uncertainty,their management capacity needs to be improved and so on.This paper aims to study the North Branch Construction assets of the company’s development strategy,make strategic development plan for the company’s choice;also provide reference to industrial enterprises of the real estate industry.Firstly,the real estate industry related characteristics are discussed,and the strategic management and asset-light strategy and science real estate theory,theoretical basis of BSD Asset Management Company operation mode analysis of the assets of the company.Based on the in-depth analysis of the current situation of the company,the application of PEST,five forces model and other tools for the enterprise’s internal and external environment and competitive environment analysis,using SWOT matrix to get the alternative strategy.And in the end,according to the QSPM matrix to choose the strategy,and the development of vision,strategic objectives,the implementation of the program,safeguard measures and other related content,and ultimately the realization of enterprise strategic planning.