Case Analysis Of Closure P2P Platform Of Yinfang Jinrong

In recent years,the rapid rise of Internet banking in China,which has brought opportunities and challenges for the traditional financial industry.P2 P,as one of the Internet Finance's innovation modeles,is the first to bear the brunt.P2 P is an emerging innovative industry that Internet technology and private lending in one,P2 P bring out the good news of small and micro enterprises that face financing difficulties,and P2 P effectively alleviate the dilemma.However,P2 P using the Internet financial intermediary function to fill the gaps that the small and micro businesses difficully to finance,at the same ttime,the development of the industry into the bottleneck as a result of P2 P industry development is not mature.This text makes in-depth discussions based on the case of P2 P Platform of Yinfang Jinrong.Yin Fang Jin Rong case is a very typical case of Internet Finance chaos,and it alse is the heaviest penalty currently in the field of P2 P,which alertes a strong effect on China's existing P2 P platform.Making a deep analysis based on the case of P2 P Platform of Yinfang Jinrong in this paper.First,finding the typical defects of P2 P platforms,including the motivation of creating platform hidden risks and not done properly during operation.Then,analysing the internal and external factors what lead to these defects,the internal factors including the organizational framework is not reasonable,lack of self-discipline and internal risk management is not perfect,the external factors including lack of the relevant legal,credit system is not perfect,the industry regulatory loopholes and the market environment is not mature.At last,this paper drawes lessons from foreign advanced experience,and contactes the domestic P2 P industry development situation,puts forward some pertinent suggestions to regulate the healthy development of P2 P.Suggestions including: changing the platform structure and promoting organizational structure rationalization;perfecting the internal risk management mechanism and improving risk control ability;improving the relevant laws and industry regulations,making up for the legal and regulatory loopholes;strengthening industry self-regulation and standardizing the operation of the platform;strengthening the credit system construction and to avoid potential risks.