A Study Of Customer Relationship Management On Jinan Community Bank

The national supported the development of rural finance vigorously,agreed to give priority to set up community banks in the county(city,district,flag)giving priority to agriculture beginning in 2006,in order to realize the development goals of peasants' income,agricultural development and rural stability,to solve the fund difficult of developing the ”three agriculture”.After that,the planning of promoting the development of inclusive financial(2016-2020)printed and distributed by the state council also pointed out explicitly that speeding up the pace of establishing intensive community banks in the county(city,flag).Thus,it is not only accord with the relevant policies of the country,but also accord with the actual situation of the rural financial development to promote rural financial development through the development of community banks,it is a practical and feasible solution.As a "newborn" of rural financial market,the development of community banks are not plain sailing,the development of community banks is in difficulty restricted by factors of the level of management,the area of business and the scale of asset.This article takes the development of Jinan community bank in Anshan city of Liaoning province for example,researches the problems existing in the bank management from the perspective of customer relationship management,hopes to help the Jinan community bank to improve the level of customer relationship management,to promote the bank to develop quickly and wonderfully.This article is divided into six chapters,the first chapter makes a brief introduction on the background of the research,the purposes of the research,the significance of the research,the research at home and abroad,and the writing methods;Chapter two makes a brief reviews on the theories of the CRM,the community banks,the customer relationship management of bank,and regards them as the guiding theory of the full text writing;The chapter three makes description of current status of customer management,and makes summaries on the existence questions,through the survey of customer and employee on the customer relationship management of Jinan community bank;The chapter four puts forward some advice on strengthening the customer relationship management of Jinan community bank from five aspects;Chapter five protection measures have been drawn up form four aspects;Chapter six makes a summary on the work of the full text,and points out the direction of further research.