Research On Dvelopment Srategy Of C&D Automobile Used Car Businessess

With the development of China's auto market,the used car industry also entered a new stage of development.Nowadays,car dealerswhich face the rising costs,increased competition and the profit decline,must find a new point of profit growth.Undoubtedly,the used car business will be a good choice.As one of the top car dealers in china,C&D automobile needs a breakthrough in the used car business,Because its at a low level with its business income accounted compared with the auto accessory,insurance and other financial derivatives business.So the company needs to put used cars business to a strategic considerration.and as one of the main business in the future.This article analysis the internal and external environment of C&D used car business,using the strategic management method,and points out now it is the best time to enter the used car industry.As a dealer group with years' experience,C&D auto should increase the investment on the used car business,seize the market opportunities.With internal and external environment analysis,the author put forward that C&D auto should choose the "business diversification" strategy and "service horizontal integration" strategy creatively,to achieve the scale effect through in the implementation of the strategy.In the implementation of the strategy,the author sorts out several important stages of used car business development strategy,corresponding organizations and resources,and focuses on the three major projects of strategic planning,namely:Construction of the used car market,construction of the pre owned car,comprehensive service center.In the implementation of the strategy process,C&D autos could use milestone management,balanced scorecard to control the strategy necessarily.Strategic program can be timely adjusted if discovering of problems.