The Feasibility Research On The Investing Of Xiamen Warm Home Pension Center

The elderly population has reached two hundred million at the end of 2014 in our country as the speeding up of aging,and is increasing at average rate of 3.4%per year.The elderly pension problem is becoming more and more serious in our country,the traditional family pension mode has been unable to adapt to the growing pension requirements.At present,the contradiction between supply and demand of endowment service in our country is still very serious,pension agencies are on the grade distribution,market demand for the biggest mid-range pension agencies are short of supply.Therefore,in recent years,the country has increased the policy and financial support for pension service industry,also encouraged private capital to take part in the development of pension services,these provides a favorable guarantee for the private capital investments to pension services.Elderly population is in rapid growth in Xiamen and the pension services market is in huge demand.But the development of pension services is still not mature on the whole,less pension agencies,short supply of beds and singleness in services,less standard forms of management,less professional personnel,these problems restrict the development of pension services in Xiamen.Therefore,as a local pension agency which has the strong financial support,superior geographical position and largest nursing center,the opening of the Xiamen warm home center is feasible for its thoughts to the high and mid-grade dema ders which also under the response to the national policy,combining with the local actual and the characteristics of the project.Therefore,this article emphatically analysis the feasibility of the project from such aspects as integrated environment,market competitive products,SWOT and financial,and consider the project as the way to fulfill social responsibility,also has huge social benefits on itself.