Analysis Of Investment Choice Of “China Dama” Investors

Along with our country economy sustained and rapid growth,the income level of domestic residents,wealth accumulation and number of assets have greatly improved.Among them,the urban women's investors continue to enhance the enthusiasm of investment,they shot generous,decisive fast,and even triggered the world's attention."Chinese aunt" is also born with the word born.In fact,the "Chinese dama" on behalf of the investment groups on the family,the community has a very important impact,is the residents of China's investment behavior is an important component.On the basis of summarizing the current domestic and foreign literatures,this paper uses the media survey data which has been made public and organizes and implements the document investigation,and uses the method of comparative analysis,econometric analysis and regression analysis to analyze the investment of "Chinese dama" Selected to be studied.The status quo,preference and influencing factors of "Chinese dama” investment were analyzed.By analyzing the size and structure of the disposable investment amount controlled by "Chinese dama" by the media survey data,it is concluded that the proportion of urban women in investment is high,which indicates the desire of "Chinese dama" to wealth.In the investment options,there is no perfect and scientific channels,most of the "Chinese dama" is through the introduction of relatives and friends to carry out investment activities,and the lack of professional investment guidance.Through the correlation analysis,found that the emergence of this phenomenon is not caused by living habits,we can see that China's current personal investment in the field of deficiencies and deficiencies.Through the investigation and analysis of the questionnaire,it is found that the education level,income and professional guidance have affected the investment choice to varying degrees.The most influential is the education level,which shows that the learning ability and the knowledge level of "Dama" are the key to the profitability of the investment.The article finally put forward the countermeasures and suggestions to further meet the needs of "Chinese dama" investors.