Aftere The Founding Of The "Guangxi Daily"Advertising Research (1950—1956)

In the early days of the development of national economy, social life level, people’s material and spiritual pursuit is more and more prosperous, various types of advertising activities also began to social, economic, cultural and other fields, influence character by environment to daily life become an indispensable part of. All sectors of society began to advertising in the information dissemination plays an important role, both enterprises and institutions or government attaches great importance to the print advertising. The advertisement also has become the" Guangxi daily" is one of the important contents.In this paper, based on the communication and advertising theories, by the method of literature research, from1950to1956," Guangxi daily" publish ads for the text, from the whole of the initial" Guangxi daily" advertisement published cases are described in detail, in order to arrange its internal rules and external characteristic. According to this, pointed out the influence of the" Guangxi daily" advertisement. The body of the thesis consists of four parts: the first part is the introduction, stating the research background, purpose, significance, content, methods and research status quo; the second part is about the early years of the" Guangxi daily" advertisement published background were arranged and introduction; part third is about the early years of the" Guangxi daily" advertisement published in pectination and summary; the fourth part is based on the result of this analysis in the early founding of Guangxi daily" advertisement published effects on social life. The conclusion is the summary of the thesis.