Brand Value Evaluation Of Jewelry Companies Based On Interbrand Model

Since the reform and opening up,with the vigorous development of China's socialist market economy,brand in people's lives and business competition will play a more and more important role.Whether it is the development of China's brand value theory research or the practical application of brand value assessment,we need to establish the brand value evaluation system and related system under the national conditions of our country's socialist market economy,and design different characteristics for different industries and different types of enterprises.Evaluation models and methods.This article summarizes the literature through domestic and foreign literature.Describe the different understanding of the connotation of brand value by different genre scholars.Based on this,to explore the definition and connotation of brand value.At the same time,through different comparative analysis of the assessment methods,selected more applicable to the jewelry industry brand evaluation method-Interbrand model.After the establishment of the model basis,for the jewelry industry,industry characteristics?market conditions?consumption characteristics?profit model,the Interbrand model into the targeted adjustment and improvement,with the jewelry industry corresponds to the Interbrand brand value evaluation model.Specifically,according to the industry characteristics of the jewelry industry,in determining the enterprise income,this paper is to consider the brand to the future benefits of the enterprise,according to the listed company Lao Fengxiang financial statements forecast future earnings,the introduction of the main business profits as a calculation The basis of future earnings.In determining the role of the brand index,the number of parameters in the model to do a corresponding adjustment,and finally to determine the brand strength to add the consumer factors,that is,the use of consumer survey scoring method,more intuitive reflect the existence of brand value.This paper hopes to improve the actual value of the brand by adapting the improvement of the Interbrand model to the jewelry industry,and to provide new ideas and methods for the brand value evaluation of similar enterprises.