Interbrand Mode In The Evaluation Of Brand Value

Under the market economy, the brand as an intangible assets plays an important role, a good brand to boost sales and expand the market of their products, can enhance their competitiveness and overall value. Since the 80s of last century, scholars of the connotation of the brand, brand value assessment carried out extensive research on each of scholars of different angles, proposed different brand valuation model, based on three main perspective:Financial perspective, market perspectives and consumer perspective. However, various evaluation model has its own characteristics and conditions, there is often a big difference for the valuation results with a brand; the whole. Therefore, the analysis of the brand connotation of the system, the value of source and structure, provide an assessment of the brand value of the logical framework, and evaluate research using scientific methods is important.Firstly, the brand connotation and analysis related theories to explain the connotation of brand equity, characteristics, classification and sources of value and composition, combined with existing research scholars on the brand life cycle, the introduction of the brand from the Life Cycle of the corporate life cycle theory, as brand Valuation theoretical foundation and evaluation framework. Secondly, the brand valuation method different stages of selection and correction, import of brand for costing, growing brand for the income approach, mature brand suitable for the income approach to improve the assessment model, the recession the brand of the market for consumer law or assessment model built on an angle; And to focus on in a mature brand, its value attribute diverse, value wide variety of sources, the value of a complex, this paper argues Interbrand evaluation model for valuation of the stage of the brand, and make necessary amendments. Finally, through the Lenovo brand valuation studies to verify the theory of rationality and feasibility of the model improvements and analyze Interbrand brand value evaluation model for Promotion.