Research On Regional Differences Of Personal Insurance In Guangdong Province

With 38 years of rapid development of economy,China has made remarkable achievements.GDP grew from 367,900 million yuan in 1978 to 68,905,200 million yuan in 2015.The once backward economic country has translated the total GDP ranked second in the world,and is constantly chasing the first U.S.The success of economy has promoted the vigorous development of all trades and professions,and benefit from it,the insurance industry also has a rapid growth.The premium income increased from 460 million yuan in 1978 to 2,400 billion yuan in 2015,an increase of5000 times,and the premium income ranked third in the world.Although China’s insurance industry has made remarkable achievements,there are still many problems in the development of China’s insurance industry,which affect the healthy development of China’s Insurance Industry.For example,the insurance development level of eastern coastal cities is significantly higher than central and western cities.This paper takes Guangdong Province as the research area to analyze the regional difference of life insurance in Guangdong Province.Through many domestic and foreign literature review found that the study area is mainly based on the national insurance literature as the research area,but the Guangdong Province as the research area of literature are few,and most of the literature focuses on personal insurance and property insurance.Therefore,this paper takes Guangdong Province as the research area,and takes the life insurance as the object of study to explore the regional difference of life insurance in Guangdong province.Drawing on the experience of the existing literature and by expanding my own thinking,this paper will be discussed in the following chapters.First chapter based on the research background and literature review,introduces the present situation and the corresponding results of regional insurance.The second chapter introduces the relevant theoretical basis.For example,The theory of regional balanced development,Maslow’s demand theory and life insurance.The third chapter is divided into fourregions of Guangdong province to study the regional differences of life insurance,the Pearl River Delta,Eastern,Western and mountainous areas of the four areas.Then,from the static and dynamic of the life insurance premium income,the life insurance density and the life insurance depth,the author tries to prove the present situation of the regional difference of the life insurance in Guangdong province.Because in these three indicators,the Pearl River Delta are significantly better than the other three regions,so there are regional differences in Guangdong province life insurance.The fourth chapter analyzes the various factors that affect the regional difference of life insurance in Guangdong province.For example,from the perspective of social security,population structure,insurance awareness,the image of the insurance industry and the level of service.In the fifth chapter,the author chooses the life insurance density as the explanatory variable,and chooses the income level and the saving level as the explanatory variables from the economic factors,chooses the dependency rate as the explanatory variable from the population factors,and select the potential source conversion rate from the social factors as explanatory variables.Panel regression analysis was used to verify the effect of each explanatory variable on the life insurance density.Then,the panel regression analysis was carried out for the whole province and each region,and a total of 5 panel regression analysis was done.Based on the analysis of the influence degree of each explanatory variable on the life insurance density of the whole province and different regions,the factors that affect the regional difference of life insurance in Guangdong province are found.The sixth chapter combined with the analysis of this paper,from the perspective of external environmental factors,supply factors and demand factors,this paper puts forward some countermeasures for the balance of life insurance of regional differences,the policy of supporting underdeveloped region tax resources to the eastern area、western area and mountainous area,the measures of tilt supervision and the introduction of excellent human resources,and how to improve the residents’ awareness of insurance and so on.