BYSW Company's Financial Strategyresearch Based On The Lifecycle Theory

In recent years,the frequent policy reform of China's pharmaceutical industry has led to the continuous changes in the risks faced by enterprises.In such environment,the company's financial strategy management should always adapt to the dynamic changes in the internal and external environment.Companies should analysis the situation,develop a scientific strategic approach to enhance the core competitiveness of enterprises to seek long-term development.The development of enterprises is carried out according to a certain stage of the cycle.The enterprise according to the timeline of the development of enterprises will be divided into different stages.Each stage has different features.Enterprises should be considered in the financial characteristics and the needs of the development of each stage to work out scientific and effective financial strategy.Only based on the theory of life cycle of financial strategy can dynamically reflect time effect of enterprise development and help enterprises to cope with the risks and challenges in the process of development.BYSW companies listed on the gemin Shenzhen Stock Exchange.BYSW is the only one recognized by countries in Jiangxi province designated production units of blood products.Company under the leading of the government policy is constantly seeking change and development.The company's development results are positive through efforts.But the financial strategy still adopts the traditional theory of financial strategy,unable to effectively respond to changes in the inside and outside environment.So the company must change the existing mode of financial strategy to set new financial strategy model based on life cycle theory to obtain stable and long-term development.This paper,on the basis of life cycle theory and financial strategy theory,analyzed the inside and outside circumstance of BYSW company in depth,and defined the periodic phase.The company is in a rapid growth phase.At the same time,this paper proposed the adjustment plan in view of the BYSW situation.In the end,it is concluded that the current financial strategy and drew the enlightenment.Hope this paperhas the reference significance to BYSW company future financial strategy and long-term stable development.