| Real estate industry is not only an important part of national economy,but also closely related to people's livelihood.Realestate news is one of the key ways for the people to know the dynamic of real estate,it can influence the cognition and even the decision of house buyers.Therefore,scientific and professional real estate news is good for the order of market,as well as playing an important role of guiding buyers,which can promote the whole society's harmony and stability as a result.In the era of mobile internet,new media develops rapidly,the real estate news is also on its way to transition.Sina Lejuis a domestic outstanding real estate websites,which has been the bridge between the real estate market and the consumers for almost 10 years since its establishment.As a domestic real estate category website,SinaLejuhas been adhering to the concept of science and professional since its establishment.It is a bridge between the real estate market and the vast number of consumers.When it comes to the study of real estate website,Sina Leju is of great value.This issue is divided into five chapters,the first chapter is the introduction;the second chapter studies the development of China's real estate news in the era of mobile Internet,analyzes the representation of Sina Leju in the real estate website;the third chapter is about the content production and operation mode of Sina Leju;The fourth chapter studies the transformation of Sina Leju;the fifth chapter is a summary of the previous article research results,the analysis of its challenges and opportunities,and the commendations and prospects for future.The innovation of this paper is the main use of literature analysis and case analysis,also there are content analysis,sample pair analysis,questionnaire method and interviewing method in the progress of case analysis.Finally,to give some valuable advice in the field of the development of domestic real estate category website microscopically. |
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