Research About The Marketing Strategy Of LN SMS News

Along with the rapid growth of global mobile service demand and also therapid development of modern communications technology, China mobile operatorsalso accelerate the pace of development. In the background of starting3G business,further integrating telecommunication networks, network and internet, there comingthe internet age, to provide users with electronic service has become an inevitabletrend. Meanwhile, the channel’s contents of telecom operators have alreadygenerated a more comprehensive extension. How to perfect the operation system ofmobile news business, how to better develop electronic service marketing work inorder to increase customer satisfaction and loyalty in the3G era, will become oneof the important strategies to promote telecom operators’ core competence.As value-added services, mobile news business operates many years in the modeof mobile monternet. The popularization of the campus information technology andbroadband Internet technology, the rapid development of mobile communicationstechnology bring about a powerful motive force for mobile news business. However,along with the rapid development of mobile news in the mode of monternet, therealso exist some problems. In order to make mobile news develop continuouslyhealthily and orderly, replanning and redesigning product function, business mode,innovating marketing mode and making strategies of business development and thenbringing it out are very necessary.Taking mobile news as research object and considering present condition of thebusiness, this text does some study in detail on product management, customerdemand, business mode, process management, and also gives some feasiblestrategies about business development. Firstly, using SWOT, this text analyzes thestrengths, the weaknesses, the opportunities and the challenges of business,subdivides market, clears out target, and at the same time, analyzes market demand.Secondly, according to the analysis, this text plans and designs mobile newsbusiness, integrates business system and management platform, builds mobileeducation brand, makes new business process and business mode. At last, beingmarket-oriented and proceed from the reality, this text innovates marketing mode,standardizes agent process and management, makes business marketing strategies,expands brand influences and customer cognition, builds and completes assessment and incentives system, proposes business development strategies in order to ensurethe sustainable and healthy development.