The Research Of Pricing Strategy For HQ Real Estate Projects

With the social and economic development,China’s real estate industry has experienced a period of rapid development,the real estate industry,competition leads to facing increasingly fierce competition,while the focus of the competition focused on price,how to determine a reasonable real estate trade price has become an important issue for all of the real estate concern,HQ project as well.Through the discussion HQ project facing the macro and micro environment to start on the competition situation surrounding real estate project HQ comparative analysis of various factors combined effects of real estate prices,a summary of specific processes HQ project strategy and implementation of customized price for HQ projects in the real estate market to enhance the overall competitiveness of great significance.In this paper,according to the basis of marketing theory from four aspects of the macroeconomic environment HQ project were analyzed,it explained the project in which the political and legal environment,economic environment,socio-cultural and technological environment,market demand for the project which was predicted,was market position based on the characteristics HQ project,and after a comprehensive comparison of three methods of real estate pricing,according to the characteristics HQ project identified market comparison approach to pricing research,which determine the the price positioning HQ project.Finally,the implementation of the project HQ pricing strategies.Value and practical significance of the thesis lies in the HQ project pricing system improvement and innovation,to provide effective ideas and reference value for the HQ project opening price,the pricing strategy under the new situation of real estate also has some significance.