Research And Application Of Business Performance Evaluation Of Insurance Companies

Auto insurance business has always been the core business of property insurance companies,and plays a pivotal role in maintaining or enhancing the scale of property insurance companies and supporting the source of property insurance income.In recent years,auto insurance business environment has undergone major changes,on the one hand,"Internet +",strategy to promote in full swing,property insurance company auto insurance business sales channels,sales strategy and after-sales service have undergone great changes.On the other hand,China's full implementation of the auto insurance rate market-oriented reform,making the auto insurance market competition situation is more severe and complex.The theoretical significance of this study is based on the theory of operating performance,and constructs the index system of performance evaluation of auto insurance business of property insurance company,which further enriches the relevant theoretical system.The practical significance of this study is reflected in the business performance evaluation of the auto insurance business of LY Insurance Company,and the influencing factors of the business performance of LY PICC are expounded.For the current situation,LY PICC Auto insurance business development work has a strong guiding role,but also for other property insurance companies to provide a useful reference for the development of auto insurance business.This paper constructs the index system of the performance evaluation of the auto insurance business of LYBCO Insurance Company,and carries on the performance evaluation to the automobile business of LY Insurance Company,and makes a deep interpretation of the evaluation result.For the LY Insurance Company's auto insurance business Weak links to carry out in-depth analysis of the study,put forward a practical business performance improvement strategy.Specifically,the first chapter of this paper's research background,research significance,research ideas and research methods for a concise discussion of domestic and foreign scholars on property insurance companies operating performance and other issues of literature review and review.The second chapter makes a theoretical analysis on the scope,the direction and the effect of the impact factors of LY People's Insurance Company's auto insurance business performance.The third chapter constructs the index system of the performance evaluation of the auto insurance business of LYBCO Insurance Company.On this basis,it conducts the performance evaluation of the auto insurance business of LY Insurance Company,and makes a deep interpretation of the evaluation results.The fourth chapter analyzes the weak links of auto insurance business of Y Insurance Company.Chapter 5 LY People's Insurance Property Insurance Company puts forward a feasible strategy for improving business performance.Chapter 6 presents the conclusions of this article.The innovation of this article is reflected in the operation of the property insurance company's auto insurance business performance as a complete system,through the business performance evaluation,analysis of business performance factors,put forward the business performance improvement strategy and other closely linked links,Analysis on the Operational Performance of Cargo Insurance Business.Whether in the business performance evaluation,or in the analysis of operating performance factors,are from the actual operating data,to avoid any form of subjective assumptions,the greatest degree of protection of the objectivity of the analysis.The lack of research in this paper is mainly in recent years,the development of auto insurance business is relatively large,limited to the experience and data and data availability,in the discussion of related issues may not be comprehensive.