Research On The Development Strategy Of Local Small And Medium-sized Banks Under The Background Of Internet Finance

Internet finance infiltrates into many financial fields these years.Internet finance,such as the third party payment,P2P and electronic bank,has brought out new changes to the traditional fiance,which can’t meet the service demand of efficiency,convenience and diversity.In 2014 the government work report refers to the Internet finance,fully shows our government attached great importance to the Internet finance.Alibaba,Tencent,Baidu as the representative Internet companies,gradually began to infiltrate into financial services,they make up today’s hottest Internet financial models,and launched a strong challenge to traditional financial pattern.Facing the challenge of the Internet finance,many banks have made great efforts in business model innovation.Local small and medium-sized Banks,as a member of the extremely vigorous banks,not only deal with the impact of the financial services from Internet companies,but also new challenges from large commercial banks in the process of financial transformation.This essay is to find out the development strategy of Local Small and Medium-sized Banks under the background of Internet Finance.By researching the development of Internet finance at home and abroad,choose JRCB(Jingjiang Rural Commercial Bank)as an example,and analyzes its strengths,weakness,opportunities and challenges.By its illustration,the local small and medium-sized Banks need further exploration in their own characteristics,not only to realize their own weaknesses,but also comparative advantages.Local small and medium-sized Banks,therefore,needs to think about its own Internet financial business positioning,and how to optimize the existing physical network,how to implement the customer-oriented service strategy,how to integrate online and entity financial services resources,to look for an Internet financial innovation path.