The Study Of Content Production About WEB Celebrity Economy

Web celebrity an web celebrity Economy are the key words in the 2015?2016.Different from the public opinions of stereotyped image about them,web celebrity are not a kind of minority people sacrifice their reverence or curry favour by claptrap to earn others following with interest.It's a neutral vocabulary,In the moment,which means people who become famous due to their own abilities.and acqierement Thanks to the network,they depend on what you are good at and become famous and finally earn the notice of public,which bring the profit.In 2016,microblog and WeChat are the main active platform of web celebrity,meanwhile,live telecast became the new star.Depending on the live telecast,,web celebrity spent less money to become famous and speet up the transmission,which will help them earn more money.Web celebrity changes people's entertainment habit,the way of relaxation and the custom of consumption.,in an unprecedented way.Depending on the improment of network technology,web celebrity emerged.As early as 10 years ago,web celebrity had tried to find the filed which fitting their to live,Before they became famous,they had gone through long accumulation phase.In the last two years,web celebrity had growing up at unprecedented rates.From written language to technology development,from one's honor to economic sphere,barbaric growth biought both opportunitise and problems.You will never find a more wretched hive of scum and villainy The web celebrity contains many kinds of people,and the webcast deep into chaos.It is a new ecological environment which already present.How to understand it,how to accept it and how to make best use of the advantages and bypass the disadvantages are the objectives of this study.There are not much studies about web celebrity and web celebrity Economy in a system way at present.A majority of studies of web celebrity are in a certain degree of elementary stage,which scattered in different subject,especially on Economics and News return.The objects of my study are web celebrity and web celebrity Economy,using specific cases to analysis,from the perspective of the web celebrity and the audience,with the illumination of the theories of Communication Studies?Psychology?Sociology and Economics.We want to understand how the web celebrity grow?how the web celebrity production content and how web celebrity use their content to make money specificity.On the other hand,we also try to analysis why the audiences be attracted by web celebrity,what push them to buy the products which web celebrity recommended,what happened to both of them,so that this cooperation mode can be continual work during that process.The study wants to comprehend the phenomenon of the population of web celebrity and follow the tide,in order to serve for the Media industry better.The are five parts in the article.The first aim to explain the origin,background and current situation of the research.The second part is to illustrate the history and present situation of web celebrity.The point of the third part is to analysis how web celebrity.to production content?what macro and micro factors play a part;during this progress?what are the operation models of web celebrity Economy and how the web celebrity make a profit.The part four is on the views of audiences to analysis why audiences became fans?what factors work during this progress?what changes audiences so an to they pay for their focuses.The last part is the summit about the problems and the influence of web celebrity Economy.And then we given some pieces of feasible suggestions.The most important parts of this paper are part 3 and part 4.We used the specific cases to interpretation and analysis our understanding.By the way,on the method of research,we make use of Criminal law analysis.participatory research and Depth interviews.Discussion and analysis of this article is based on a large number of literatures and first-hand interview data,given the broadcast of the low threshold,so it can participate in the specific process of live and reticulocyte,on the other hand we can analysia it based on individual experience and fans in-depth interaction,We want this paper can be morereal?objective and convinced.A thousand readers make a thousand Hamlets.We analysis this social phenomenon from the view of driving factors and sum up that,with the development of network technology,the mainstream culture,people who used to escape from freedom became more confused when they face tremendous amount of information;the development of technology makes the rise of minority groups;The hidden masters have a more broad display their own space,fans are looking for their own label.When people rely on the network to become the focus of attention on the production of fans to become a net red at the same time,he would have to carry out the business of capital,also known as easy access to capital,the network economy came into being red.