Research On The Factors Influencing Knowledge Sharing In Virtual Community Of The Maker

Under the background of China’s new economy,economic growth slowed further and upgrading of economic structure is on the march.With the gradual reform of supply side structural reform,entrepreneurship and innovation have become the main driving force of China’s comprehensive deepening reform and structural adjustment.Thus,the concept of "Internet plus" and "mass entrepreneurship and innovation" are put forward and a large number of innovative and entrepreneurial talent spring up,we call them the maker.With the rapid increase in the number of the makers,the maker behavior research has become a hot issue.The development and popularization of the Internet provides the best platform for the knowledge sharing of makers.The knowledge sharing behavior of them in the virtual community has become the basis of knowledge innovation and entrepreneurship in later.At present,there are few studies on the factors influencing the knowledge sharing behavior of the maker in the virtual community.Based on the social cognition theory and the principle of three element interaction,in this paper,8 factors are extracted and the model of the impact of the knowledge sharing behavior in the virtual community is constructed from the three dimensions of environmental trust,self-efficacy,outcome expectations,through the literature review and qualitative analysis of makers’ behavior.We proposed 17 hypothetical paths and conducted a questionnaire survey on the ten well-known virtual community members which registered for more than half a year at home.In this paper,it get 267 valid questionnaires and the structural equation model is used to test the hypothesis,in order to explore the influencing factors of the knowledge sharing behavior of the makers.Finally,the 14 paths are established and we negative 3hypotheses.This paper also adds 2 correction paths.This study found that: economic trust,institutional trust,cognitive trust and maker’s knowledge sharing have significant positive correlation;knowledge innovation expectation and product incubation expectation promote knowledge sharing behavior;there is no relationship between brand marketing expectation and sharing behavior;self efficacy plays a significant role in promoting the knowledge sharing behavior.In the future construction of the virtual community,it should pay attention to economic considerations and system design requirements of makers so as to promote the knowledge sharing in the virtual community of makers,accelerate the innovation and entrepreneurship,promote the economic development of our country.Our study provides theoretical guidance and policy recommendations for the government and enterprises in the construction of virtual communities.