The Factors Impact Consumers Onlineshopping Decision Based On Knowledge Sharing In Virtual Community

With the development of the internet technology, people have more requirements for virtual communities, people will not only put their shopping needs on the Internet, they will also put their emotion, interest, sense of belonging, sense of security, sense of achievement and other factors into the virtual community. The purpose of this article is to find how the factors of knowledge share impact consumer shopping decisions. After having literature review related to virtual community, I find this five factors as the professional ability of virtual community knowledge sender, the perceived risk of virtual community recipient, the sense of belonging of virtual community recipient, the shopping mind of the consumers is strong, the positive comments of the third party as the result variables, proposes the research hypothesis model.I use LISREL8.7software analysis the variable as two order confirmatory factors, the. model and the data overall fit well, first-order factor and value of two order factor sharing standardization body are close to0.70standard, T value also passed the significance test. Confirmatory factor analysis model and the data of the good fitting degree. Using structural equation model analysis method on the model to verify. Five hypotheses were verified by the results of this hypothesis...