Research On Development Strategy For Jiangsu Kesheng Group

In recent years,the rapid development of chemistry,medicine and other disciplines to promote the application of pesticide production progress,the development of Chinese pesticide production enterprises very rapidly,the future global demand for sustained and steady increase in the amount of pesticide,the pesticide production enterprises of our country has got great development opportunities.From the current situation of China's pesticide enterprises,technical and technological backwardness,lack of innovation capability,imports of high-end drugs depend on the high level of pharmaceutical homogeneity,high toxicity,counterfeit and shoddy products such as a very prominent problem,put forward the transformation of agricultural development mode,the product safety,high output,resource conservation and environment friendly the type of modern agriculture as an important content of agricultural development,in this context,China's pesticide production enterprise products and services has been unable to meet the current demand of modern agriculture,pesticide production enterprise strategic transformation is imperative.Kesheng group is a modern enterprise group in Jiangsu Province,pesticide and medicine and the development of diversified enterprises continue to adhere to the development of science and technology and the pilot scale,to green manufacturing concept of continuous development and growth,and constantly optimize the development strategy.However,enterprises are facing internal and external environment is very complex,the innovation of new varieties of pesticide,management system reform,green product innovation,resource sharing and other needs of the group exploration,how the enterprise in an invincible position in the transformation and upgrading,has become a problem of management of enterprises must solve.Strategic research on the transformation of the Kesheng group for the production and operation of enterprises,improve the management level of difficulty,increase the income of the enterprise has certain help.First of all,the research on the development of Kesheng group are summarized,the overall operation of the group,the main sales of products,marketing strategy and talent management in detail.The development of the Kesheng group has made great achievements,the expansion of enterprises,sales of products are more and more recognized by consumers,continue to enhance market competitiveness,talent team construction is continuously improved.In the development process,there are some problems,such as industrial layout is too scattered,industry development bottlenecks,lack of professional personnel and risk management is weak.The reasons are mainly from the macro strategy of the development is not clear,the talent system construction is not perfect and compliance management risk awareness is not strong.Secondly,analyze the Kesheng group business environment,including the analysis of the external environment,internal environment and SWOT.In the external environment,the political environment,economic environment,social and cultural environment and industry competitive environment are comprehensively expounded.In the internal environment,the internal financial management,human resource management,risk management and internal management were analyzed.At the same time,enterprises to judge the advantages and disadvantages,opportunities and threats,to fully grasp the situation of internal and external environment for the enterprise strategic Kesheng group,provide the basis for making.Finally,this paper gives the development strategy goal,Kesheng group strategic choice,strategy implementation and strategic security.Put forward the strategic choice of enterprises,including macro strategy unchanged,adjust micro strategy,transformation and upgrading of technology and products,diversified business marketing can effectively promote the overall development of the Kesheng group.The implementation of the development strategy needs to rely on the three steps of strategic identification,strategic operation and strategic control.Strategic security includes three aspects,the control of security,operational security and technical support.