Research On Financial Risk Assessment And Control Of Rongsheng Real Estate Company

Financial risk is often used as a crisis signal,affecting companies' ability to repay,operate,profit,and develop.Thering is no lack of in recent years due to the financial risk is too high and lead to bankruptcy of enterprises,especially in the real estate industry,the financial safety index is only other half of the real economy sector,therefore,in the changing economic environment,in order to guarantee the healthy and orderly development of real estate enterprises to effectively control financial risks,is very necessary to our country real estate enterprise's financial risk and its reasons were analyzed,and measures to effectively control risk to improve financial risk control ability of the real estate enterprises.First,the theory of "financial risk","financial risk management content","summary of cash flow",etc.Secondly,based on the financial risk theory,chapter 2 introduces the Rongsheng company financial situation,and on the basis of 2011 to 2015 annual financial statements of debt paying ability,operation ability,profit ability and development ability of financial indicators analysis,identify the Rongsheng company funding risk,investment risk and operation risk and analyzes the causes of.Then,select the cash ratio,cash ratio of ability to pay current liabilities and cash flow related to the main financial indicators and expert scoring,weight with analytic hierarchy process(AHP)to set up of the comprehensive evaluation model of cash flow formula;And based on the principles of majority principle,the principle of half,the mean of 12 real estate than enterprises the main financial indicators of the risk level of the industry,the risk level and the comprehensive evaluation model of cash flow formula,the combination of a cash flow financial risk evaluation system.Once again,the evaluation and analysis of the financial risk of Rongsheng is applied by the comprehensive evaluation system of cash flow.Finally,in accordance with the results of the evaluation and analysis of Rongsheng company financial risk effectively control measures are put forward,in order to at other,with the size of the real estate enterprise when carries on the risk control to provide certain guidance and reference.