The Data Analysis On The Influence Of New Product Development Decision:

In recent years,competition among enterprises is becoming more and more fierce.Most enterprises will face the pressure of product life cycle becoming shorter and shorter.Therefore,if enterprises want to maintain their competitive edge in the market,they can only innovate constantly and develop new products.Otherwise,companies will not only be able to develop new markets,but also lose the existing market,and eventually lose profitability and competitive advantage.Therefore,the new product development is not only the focus of enterprise research and development,but also one of the strategic core of enterprise survival and development.The success of the new product development plays an important role in the development of the enterprise and the favorable competitive advantage in the industry.Since entering the twenty-first Century,due to the continuous innovation and development of Internet technology,the era of big data has come.In the era of big data,enterprise how to make decisions on new product development have no longer relied on the decision maker's experience,but more inclined to big data analysis which will make more correct and effective decisions.This thesis uses the A company as an example,adopts the method of case analysis,and introduces the A company's new product development.A company uses big data analysis to make decisions on new product development.It is introduced from the formulation,innovation and selection.Through the introduction of the case,we find out what impact the big data has on the decision making of the new product development.In the era of big data,big data provides a new theoretical method for decision making of new product development.