Research On The Application Of Virtual Organization In The News Report Project Management Of China Railway Construction T Engineering CO.LTD.

In recent years,the rapid development of the construction market,due to increasing competition in the industry,most of the construction enterprises to strengthen the propaganda way,as an important means to enhance the comprehensive strength and seize market opportunities.China Railway Construction T Engineering Co.,Ltd.is a typical construction company,in recent years in the field of Metro market come to the fore,the subway construction capacity and technical management level in the same industry in the leading level.However,in terms of corporate brand publicity,also by the nature of the enterprise,geographical dispersion,lack of personnel and limited capacity and other conditions,it is difficult to play the desired effect in a short period of time.In order to enhance the comprehensive competitiveness of Metro Railway Construction Engineering Co.Ltd.,T do a good job in the subway construction management,continuous innovation publicity management mode and institutional measures,strengthen the publicity of staff education and training,to enhance the overall to promote publicity work by improving the personnel quality.According to the China Railway Construction Engineering Co.,Ltd.T propaganda work as the research object,combined with the actual situation of the virtual organization system and review company propaganda work,carries on the questionnaire survey to the part-time correspondent and careful analysis,summed up the China Railway Construction T engineering company limited the use of virtual organizations get publicity management performance analysis the existing problems and puts forward the solving measures.This article through the questionnaire survey and inductive analysis,management of the Virtual Organization reports the work of publicity is studied,the research results have certain significance,promotion and development opportunities is the most concern for part-time correspondent,propaganda work of greater flexibility for part-time Messenger,payment of remuneration can become effective optimization ways to motivate the part-time correspondent,etc..This paper puts forward reasonable suggestions and measures on related issues such as:to further optimize the propaganda work of virtual organization model,to build a more solid organizational structure;further strengthen the internal driving force and external support force;to further clarify and streamline the publicity work tasks,to reduce the amount of communication for part-time employees.The purpose of this study is that this case by T China Railway Construction Engineering Co.Ltd.,and measures to adapt to a scientific approach to the virtual organization management of enterprise publicity work,and has summed up the virtual organization in the management scheme of enterprise publicity work effective.