Research On Marketing Tactics Of Excavators Of C Company In China

In the recent ten years,as China's economic has got continual and stable increase,the excavator industry developed at a rapid speed and even grabbed the larget marketplace.While from the year 2012,China government began to participate economic macrocontrol heavily,as well as the marketing competition has been very seriously,the excavator's development shows very slowly and the completion pattern has been changing.C Excavator Company is set as the article's study object.With first introduce the research's background,research's method,and the significance of of this thesis,as well as the main content and frame.Then the writer reviewed a great quantity of the marketing theories and strategic management both in board and out board,include STP theory,4PS,4CS,and 4R marketing mix strategies.In the third part,the main content is the analysis of the marketing environment of excavators.Include the microenvironment,micro-environment,marketing needs as well as future developing direction,the company's SWOT.The forth chapter,based on STP strategy,proposed market of the excavator marketplace and choosed the appropriate segment and then made C company positioned in the right place.The last part,combining the above theories and analysis of environment and strength and weekness of the company,the writer put forth of the marketing tacties in order to help C Company get more market share and become more competitive in the excavator industy.The thesis is focused on the combination of theories and practice,and proposed conductive suggestions to C Company.